Would you take part in a social change action if
10,000,
100,000
or
1,000,000
others joined you? With Critical Mass Actions you can do exactly that. These actions only happen when a “critical mass” of people have agreed to participate.
- Increase Participation
- Mobilize the Masses
- Assure Meaningful Impact
This, to a great extent, is up to you. Following are a list of actions we believe are most essential, and below is the place for you to suggest others. We will be partnering with other organizations to help mobilize what is necessary to achieve an effective critical mass action when the issues you value most become evident. Actions will be organized with integrity, transparency, and always designed to be non-violent.
Critical Mass Actions can take a variety of forms. We can organize on-line campaigns that mobilize millions of people across the world to participate in an economic boycott. We can show up in unison for a demonstration. We will help to provide the means to achieve this and you determine which actions take place and add the power to make them effective.
The following recommended actions are based on years of research by Foster and Kimberly Gamble, the THRIVE team and various strategic advisors, and are explored more in the movie, THRIVE, and on this website. They are key leveraged events to help bring about what we consider to be essential solutions. By rallying a critical mass of people, we can impact the economics of an issue and attract the attention of the media to get the coverage and response these issues deserve.
As actions gain momentum and the most popular ones become apparent we will set a target number for “critical mass.” We will keep in touch via email to make sure you know when we’re approaching critical mass. What determines an effective “critical mass” will vary according to the nature of the action to be taken. The critical mass number will be announced as far in advance as possible and will be determined by what would create significant impact and assure optimal security for participants.
Yes. A similar strategy was used in Malicounda Bambara, Senegal for young women who wanted to stop the traditional practice of female genital cutting. If just one woman refused the practice she was ostracized from the community. But as soon as the women got organized and agreed to refuse genital cutting as entire villages, they put an end to it. The campaign spread successfully throughout Senegal, Guinea, Burkina Faso, and other areas of Africa and now thousands of women are able to safely avoid this violation.